3 Tips To Make Content That Converts Easier

Now that tree decorating, Christmas light stringing, and cookie-baking times are behind us, a new year calls for easier systems in your business. During the holidays, business owners are usually wrapped eyebrow high in invoices, shipping, customer service, and for the solopreneur, multiply those tasks by 10. It’s no easy feat to juggle the tasks of your business while being pulled by the people and activities you would give ANYTHING to give your full attention to. 

The balancing act doesn't end after the holidays though.

Since a new year provides an opportunity to evaluate our systems, I’d like to challenge you (and myself!) to work toward a healthy balance of work and enjoying your time off or rest.

I’ve made a list of a few ways I streamline my business and make the most of my time. 

I’ve found that your business runs on image, language, and social proof. It doesn’t matter what you sell or offer. People purchase based on an image of what their eyes can see, language they can understand and relate to, and the social proof of what you’ve offered to others. For each of these, I have found the most complicated ways to create as well as the simplest routes for creating content that includes all three elements, image, language, and social proof.  Let’s jump right in. 

IMAGE

I want you to think of your business’ image as anything a person (ultimately your perfect customer) sees from your business’ platforms like Insta, Facebook, LinkedIn, and the like. Image can literally be a picture that you snap and upload of your product or services, but it can also be the picture you create in the mind of your customer. For this example we’ll specifically talk about the actual image you are sharing to your audience and perfect customers. I’ve found that images for the various platforms are such a pain to resize and reconfigure based on the dimensions of a post versus stories versus an ad versus a blog image. Let’s clean that process up (especially during such a busy season!) and create cohesive images at once. 

For real, I almost fell out of my chair and spit out my black coffee when I saw how easy this was and didn’t bog down my computer space with a gazillion various image sizes. Let’s head over to Canva, where you can set up a free account or use the account you already have. When you open a new project, create your image for one platform. For example’s sake, let’s say a Facebook post. Choose the blank project for a Facebook post and create. The image can have text, or graphics, or a photo, be creative! Once you have the image created, go to the top of your screen - are you ready for how simple this is about to be? - and click “Resize”. I’m a bit embarrassed by how long this took me to find, but isn’t that the beauty in the process of learning? 

Choose the size that best suits your platform and where you want to share the image. Do this for as many platforms on which you post and share. Game. Changer. 

You may have to move around a bit and adjust, but how simple and time-efficient is that? Hello, freed up 45 minutes in my day! 

LANGUAGE

The next way concerns language. This is what your customers hear when you post or go live or market your products and services. What are you telling her and how are you relating to her? The language you use with your customers should be one of the areas you spend the most time, but often it gets tossed aside as a last-minute task before you post. 

The best way I’ve found to write copy for my business is by reusing language I’ve heard from the actual mouth of my perfect customers. Of course, in this highly digitized world, it may be the language you’ve read on one of her posts or heard her say in passing, but when I hear an objection, a limiting belief, or an obstacle my perfect customer is facing, I open my “notes” app and write. it. down. 

As someone who is further along than your perfect customer in the journey you’d like to take them on (example: a weightloss coach who has lost the last stubborn 10 pounds and wants to show her customers how to lose weight), sometimes it’s helpful to put yourself back in the shoes of exactly where they are and what they are thinking. When I get ready to write copy for social media content, I have phrases from the mouth of my perfect customer that I can sprinkle throughout my copy - or completely use for copy! Using your customer’s language will create a bridge of connection that you are unable to create apart from hearing your perfect customer say it. 

SOCIAL PROOF

And finally, social proof. Chances are, you've just exited a busy season if you offer a product or service. While sales during Christmas are at an all-time high, I don’t want you to gloss over the opportunity to capture real-life testimonials from your paying customers. Testimonials offer social proof for the ease and outcome of working with you. 

The easiest way I’ve found to capture testimonials and reviews is through Google forms. Set up the form and insert a space for a review. Especially for a product-based business, keep it simple and short. Once created, copy the link and insert it into your “thank you email” after purchase. 

You may not use them right away, but as you fly through 2021, you’ll have reviews to use throughout your marketing in the new year. It’s a win-win and prevents you from having to go back and ask about your product weeks or months after your customer has finished using or implementing it. 

Here’s to focusing on the people and activities we love the most and allowing our businesses to work for us, and not the other way around. In my free mini-course, I walk through how to define your purpose, identify your perfect customer, and create products that align with both. Let’s remember, especially during this season, we are marked by the work of Christ and both our businesses and lives should carry that mark wherever we go. 

Let’s make a mark, 
Jordan