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I'm Jordan Alvarez.

I have a few other titles that light me up. 
Christ-follower, wife to Kody, & momma to Ellie.
I'm a Texas gal who grew up watching a family of crafts[wo]men and tinkers, so naturally, multi-passionate entrepreneurship was in my bones.

My first online sale was a pair of painted canvas shoes for $40...

...and I was hooked.

Little did I know, that pair of canvas shoes would take me on a wild ride toward marketing strategy and designing beautiful websites and products for other entrepreneurs.

 


Pinterest fails, more Google searches than I can recall, and a string of failed businesses eventually landed me in a teaching job I loathed.

Although in stationery design I was booking 4 and 5 figure design projects, after two years working closely with brides, I looked up and realized...

I had no idea how I was booking customers

(not exactly what you would call a marketing plan)

and razor-thin profit margins

(and sometimes non-existent).

 

Pinterest fails, more Google searches than I can recall, and a string of failed businesses eventually landed me in a teaching job I loathed.

Although in stationery design I was booking 4 and 5 figure design projects, after two years working closely with brides, I looked up and realized...

I had no idea how I was booking customers

(not exactly what you would call a marketing plan)

and razor-thin profit margins

(and sometimes non-existent).

It wasn’t long after stepping into my classroom, I realized I had a passion for entrepreneurship and business growth that couldn’t be ignored - two skills not widely sought after in the field of public education.

 
remain comfortable in a career I hated for the next 4 decades
or
take a risk and attempt to grow a business from the staff break room during lunch (with no promise of reward.)

 

I took the risk.

 

The more my business grew and the more leaders I saw coming alongside me, I realized their one critical business flaw:
 
They were all 2012 Jordans.
 
They too had no idea how they were growing or why their businesses weren’t growing.
 
Years on the other side of my work with brides, I was chin-deep and starry-eyed in the world of online marketing, learning every skill I could get my hands on, and soaking up every piece of coaching I could find,
 
and ultimately, testing it with my own audience.

I found that ickiness and growing a business do not go hand-in-hand, regardless of what your one random uncle says at obligatory family functions.

But, in fact, healthy, sustainable business growth is tightly connected to authenticity. 
I learned:
  • How to investigate my perfect customers and use that research to close more sales
  • How design unique brand style’s and messaging that speaks your perfect customer’s language, attracts more of the right people, and is authentic to your purpose.
  • How to create beautiful, custom websites and courses on the all-in-one platform, Kajabi. This allowed me to streamline and automate my courses, email lists, and nurture pipelines in order to make room for more profits and less time in the thickets of tech.
Once all of that was figured out...

I found that ickiness and growing a business do not go hand-in-hand, regardless of what your one random uncle says at obligatory family functions.

But, in fact, healthy, sustainable business growth is tightly connected to authenticity. 
I learned:
  • How to investigate my perfect customers and use that research to close more sales
  • How design unique brand style’s and messaging that speaks your perfect customer’s language, attracts more of the right people, and is authentic to your purpose.
  • How to create beautiful, custom websites and courses on the all-in-one platform, Kajabi. This allowed me to streamline and automate my courses, email lists, and nurture pipelines in order to make room for more profits and less time in the thickets of tech.
Once all of that was figured out...

I realized I had finally discovered a marketing system that let me automate in a way that fits with who I am as a momma, was reproducible, and was void of the hamster wheel of content creation.

I was often considered a patient teacher by my peers, able to endure and teach through even the strongest-willed or biggest tantrum.

And while I certainly see far fewer tantrums these days, I consider it a gift to be able to teach and take my students and clients by the hand, walking them into marketing systems that will help them grow and take their businesses to places they never believed they could go.

I realized I had finally discovered a marketing system that let me automate in a way that fits with who I am as a momma, was reproducible, and was void of the hamster wheel of content creation.

I was often considered a patient teacher by my peers, able to endure and teach through even the strongest-willed or biggest tantrum.

And while I certainly see far fewer tantrums these days, I consider it a gift to be able to teach and take my students and clients by the hand, walking them into marketing systems that will help them grow and take their businesses to places they never believed they could go.

Your Do-It-Yourself genes are close to my heart so I’ve created the option to do your own Perfect Customer work in my digital course, Perfect Customer Blueprint.
Get a kickstart to the coursework here with a free mini-workshop >>

And even as a kindred soul to the DIY’er, I know some you may be about to drown, treading the deep waters of tech, website development, course development, and automation…

Let’s not even get started on making it all gorgeous.

I get it.

If there’s one thing I can attest to, it’s skimming Pinterest only to try to imitate a brand style I didn’t love and would change 1,000,000x before my business was in toddlerhood.

Or worse, creating a website that felt dated as soon as I launched.

Or even worse, spending weeks and months developing products that too quickly became irrelevant as my business grew.

All of which stole time from my family and purpose in business ownership.

 

 
Are you ready to incorporate
better (*read, time saving) growth strategies
and take your business from time-sucking,
disorganized drain to healthy, aesthetically-pleasing,
well-oiled machine working hand-in-hand
with your purpose?
 
You became your own boss in order to structure your life in a way that is congruent with your convictions.

You traded your cushy corporate career for late nights writing and planning products that weren’t even profitable yet.

You’ve done all of that, so why in the world would you sacrifice your precious, likely expensive, time trying to build websites, courses, and automation when a Kajabi designer could do it for you?

Lean in for a bit of biz advice…

 
You shouldn’t.
 

 

Ready to have products and
digital real estate created for you
that are beautiful, authentically express how you serve, and work for you instead of against you?

 

Start by selecting how you’d like to work with me:

Ready to have products and
digital real estate created for you
that are beautiful, authentically express how you serve, and work for you instead of against you?

 

Start by selecting how you’d like to work with me:

Learn From Anywhere

This digital course will walk you through my entire process for marketing to your Perfect Customers. Learn anywhere with your course login and start implementing today!

GET STARTED >>

Courses Like Clockwork

Learn and implement my system for creating, promoting, and automating your digital course at your own pace with accountability. 

GET STARTED >>

Scale Your Systems 

3 month intensive for those who already have a digital course in place, but want to increase leads, traffic, and scale your signature method.

GET STARTED >>

 

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